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Getting Even: The Right Serum For You

Getting Even: The Right Serum For You

[This story originally ran on Beyond The Row.com. Photographed by Tyler Joe for Beyond The Row. Art and Creative Direction by me. Words by me.]

Serums are one of those products that plague even the savviest of beauty addicts when it comes to whether or not they’re necessary. The line seems to be cleanly drawn down the middle between those for it, and those unsure about it’s importance.

Either way, there’s no denying serums’ significance. Toted as a concentrated version of the ingredients found in moisturizers, serum does everything—brighten, even, tighten, prevent, and moisturize.  Applying serum is the step after cleansing, before moisturizing when your skin can absorb the ingredients at the optimum level.

Here are 14 new serums that are breaking barriers in ingredients delivery. From a spot specific serum revered for fading acne scars, to a skin tone evening serum fit for any skin hue, these ailment specific formulas are sure to take the guesswork out of choosing the best for your skin needs.

 

 

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