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A Rose By Any Other Name

A Rose By Any Other Name


When it comes to Ben Gorham, founder of fragrance house Byredo, no detail is overlooked. It’s Gorham’s attention to them in fact, that has earned him a spot amongst the fragrance and fashion elite.

It’s not surprising then, that his new rose-infused fragrance would pay homage to the nurses of the front line during WW2, who are often immortalized in traditional tattoo flash and design. One look at Gorham might explain that detail. And yet, Rose of No Man’s Land takes it one step further, teaming up with model Freja Beha Erichsen and Doctors Without Borders. With notes of rose petal, spicy pink pepper, red fruit, and white amber, Rose of No Man’s Land is already promising to join the ranks of Byredo’s other wildly popular must-haves.

This post originally ran in Luelle


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