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Elizabeth and James Just Got a Whole Lot Cooler

Elizabeth and James Just Got a Whole Lot Cooler

Though Elizabeth and James—little sister line to the luxury brand The Row—has been around for years, as of last summer it’s officially back under the umbrella of design duo Mary-Kate and Ashley Olsen. After eight years, the twins bought back the license of the brand and moved the design team in house with The Row. Good news for those of us that love The Row, but not the price tag. Though the twins were involved with the collections in the past, the move to in-house has already proven to be a significant improvement.

The last two collections since the acquisition have already showed a significant improvement in the designs, leaving behind form fitted girlie pieces for looser, boxier shapes reminiscent of The Row. The twins tell WWD that they plan to expand the brand’s knitwear and denim. Pre-fall and fall also saw more muted, darker colors, already a clear sign that the line was moving into a chicer new beginning.

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