Categories Beauty Profiles The Wonderful World Of Poppy King 30/09/2013Author Taylor Barringer2 Comments on The Wonderful World Of Poppy King [This story originally ran on Beyond The Row.com. Photography and art direction by Tyler Joe for Beyond The Row. Creative direction by me. Words by me.] The reigning queen of lipstick, Poppy King, has a decidedly simple approach to her craft. “I love lipsticks ability to transform your sense of what is possible for yourself,” she said. “When you put on lipstick you feel like a super hero.” With nearly two decades under her belt, King’s career has gone from helming an eponymous line of lipsticks to working with teams at Estée Lauder to most recently heading Lipstick Queen, her newest venture into the world of cosmetics. This past September, Lipstick Queen releases a line of five pigment rich lipsticks called Velvet Rope. The bold, matte shades are housed in a sleek, retro inspired gold case and are two years in the making—a true testament to King’s desire to release quality products. “The way the pigment lays on your lips is so intense, it feels like you’re wearing nothing at all,” King explains. “My team of chemists finally developed the technology I was looking for so we were able to release a truly luxurious formula that really stands up to what it promises.” King’s retro styling of her makeup line may also spill over into her style, but the Aussie native takes influence from the streets of her current hometown, New York City. “I’m not interested in celebrity at all,” she says. “I’m always influenced by the women I see on the street every day and the spirit that is bursting out of them.” There’s one man though, that may be her biggest influence. “Azzedine Alaia! I would die to have a wardrobe that was head to toe Alaia!” She may favor girlie clothes, but King’s beauty routine is surprisingly low-key. “I’m very low maintenance. I moisturize, put on some BB cream and mascara, and then lipstick, always lipstick,” she says. “I don’t have a favorite one, but I do have a favorite shade–red!” In keeping with her tomboy beauty approach, King also recently cut her hair into a pixie cut. “I like the juxtaposition of being hyper feminine with this boyish short hair,” she observes. “It’s challenged my perception of what it means to be and feel feminine.” Though Lipstick Queen currently only focuses on lip products, King’s vision of the brand doesn’t adhere to just makeup. She explains that there are other female iconographies that are in the same vein of lipstick. Like what? “Well, shoes for instance,” she says with a smile. “I never regret taking risks because the whole point of them is to help you understand who you are on the inside and out.” All Images: Photography and art direction by Tyler Joe for Beyond The Row.